When we are talking about areas of the Hall we speak of the North Bank, the East Stand, the West Stand and the South Stand(Upper and Lower). Everyone understands those and can see them in their minds eye. If you start giving stands flashier names than they currently have, can you imagine the chaos that would ensue? Everyone would be in the wrong place because they would be confused over names etc. The Blue Voice would end up in the South stand Lower and nobody would hear them, it would be disastrous. Best leave things as they are, eh?