2022-23 Season Kit - (H/A)

[Westcliff Shrimper]

Both home and away kits will be bespoke.

Home a slightly lighter blue but still navy and the away will be yellow.

 

[Petejames]

Both home and away kits will be bespoke.

Home a slightly lighter blue but still navy and the away will be yellow.

More lighter than slightly ??

 

[THE SEVENTIES NORTH BANK]

We are Blue and White officially. I hope they don't start bringing they yellow back. For those that don't know, we only got yellow in because of sponsorship and being desperate for money. Here is the story.

In the mid-80s (the height of the British football downturn) Southend were facing an uncertain future. The side had spent the previous season sponsorless after a lack of interest from local firms. Another campaign in Division 4 without the valuable income a shirt sponsor brings was a real crisis for the club. In stepped local construction firm Laing and a deal was put together. The only problem was that Laing’s corporate colour was yellow and it was requested that this branding be somehow incorporated into the Southend kit.

Desperate times cause for desperate measures and despite the club’s 80-year history of various combinations of blue and white kits they switched to blue and yellow to allow the deal with Laing to be sealed and bring vital revenue into the club coffers. Interestingly the club badge and logo of kit manufacturers Elite were placed on either side of the Laing logo on the yellow horizontal band – presumably to indicate the unity between club and its commercial partners.

 

[Petejames]

We are Blue and White officially. I hope they don't start bringing they yellow back. For those that don't know, we only got yellow in because of sponsorship and being desperate for money. Here is the story.

In the mid-80s (the height of the British football downturn) Southend were facing an uncertain future. The side had spent the previous season sponsorless after a lack of interest from local firms. Another campaign in Division 4 without the valuable income a shirt sponsor brings was a real crisis for the club. In stepped local construction firm Laing and a deal was put together. The only problem was that Laing’s corporate colour was yellow and it was requested that this branding be somehow incorporated into the Southend kit.

Desperate times cause for desperate measures and despite the club’s 80-year history of various combinations of blue and white kits they switched to blue and yellow to allow the deal with Laing to be sealed and bring vital revenue into the club coffers. Interestingly the club badge and logo of kit manufacturers Elite were placed on either side of the Laing logo on the yellow horizontal band – presumably to indicate the unity between club and its commercial partners.

There will be no yellow in the home shirt…. And hopefully no more of the darkest of navy either!!

 

[Massimo Giovanni]

Thanks to @THE SEVENTIES NORTH BANK for the story behind going yellow.But that was over 40 years ago and we have had some notable successes wearing yellow so is it fair to reckon on yellow IS now part of the club heritage?
Not orange, grey, pink, cherry or other best forgotten colours.

 

[Murkey_Mouse]

I thought there be an new SUFC crests?

 

[Lemon Lyman]

God, I hope not. Got to be navy for me, far smarter, and Ron and his wife prefer it............

What about the cleaner?

 

[40yearsafan]

Always going to be navy for me. Still remember my first games at the Hall when the officials changed out of their black kit because our shirts were so dark. Never liked the Ipswich/Millwall lighter blue or the Laing yellow.

 

[Westcliff Shrimper]

I thought there be an new SUFC crests?

Not next season. Idea floating about when we move but nothing concrete.

 

[Medway Blue]

Not next season. Idea floating about when we move but nothing concrete.

New home and (hopefully) new ownership might be a good time for a subtle but meaningful rebrand.

 

[Barry.C]

Orange is the new Black

Just thought I would throw that in there !! Heard it somewhere, possibly via a daughter experiencing Made in Chelsea

 

[overseas shrimper]

Not next season. Idea floating about when we move but nothing concrete.

Good, that would be very impractical to play in.

 

[Wingnut]

Wrong

I suppose you know everything,we will wait and see

 

[SeldomSeenShrimper]

All I know is we are 100% having a bespoke kit.

 

[thenobster]

Both home and away kits will be bespoke.

Home a slightly lighter blue but still navy and the away will be yellow.

Since when we’re we a cycling team?

 

[BILLERICAY BLUE]

Someone told me on Tuesday, that the NL had asked to change our shade of blue as it was clashing with the referee kits. Not sure how reliable the info is....

 

[Westcliff Shrimper]

Someone told me on Tuesday, that the NL had asked to change our shade of blue as it was clashing with the referee kits. Not sure how reliable the info is....

Spot on. NL refs have to wear black.

 

[RHB]

Spot on. NL refs have to wear black.

I have to say that I have never had a problem distinguishing between a ref and our players shirts. There is a colour difference (day or night) and our players are the ones either pushing or getting pushed and the ref is the one doing sweet **** all about it. It's a very clear distinction. Simples.

 

[Westcliff Shrimper]

I have to say that I have never had a problem distinguishing between a ref and our players shirts. There is a colour difference (day or night) and our players are the ones either pushing or getting pushed and the ref is the one doing sweet **** all about it. It's a very clear distinction. Simples.

Remember, this is the NL. Shall we say they ain’t quite as professional as the EFL…

 

[Medway Blue]

Remember, this is the NL. Shall we say they ain’t quite as professional as the EFL…

Without a doubt. Tinpot if they can't produce different coloured officials' kits.