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Feb 1, 2007
With attendances starting to dwindle, I understand that the Club is to look at possible ways to entice the so called 'marginal supporters' who might otherwise be tempted by the lure of neighbouring clubs such as Canvey , Chelmsford and even Braintree Town, to visit Roots Hall. It is not thought the scheme will be extended to season ticket holders at this time.

Apparently the Club are looking to hire a team of consultants who advise, amongst others,Ryanair.

As I understand it, on matchdays the Club would allow free admission to the ground up to an hour before kick-off and reduce the price of pre-match drinks, but fans would pay more for their burgers and better loos would be installed for which their would be a charge. Other add-ons would include the chance to buy club souvenirs at half time and 'comfort' cushions and blankets (with a SUFC logo) to enhance the SUFC 'experience' on those cold winter nights. Apparently these ideas have been adopted at some major sporting events in America, with some success.

The main revenue stream is expected however to derive from charging people to leave the ground. The 'departure fee ' would depend on how long the fan spent at the ground and provided that the team continue to perform along the lines of the Burton match, the scale being banded about at the moment is as follows:

First twenty five minutes - £20
Twenty five minutes through to half time - £15
Half time to mid way through second half £10
Last twenty minutes £5
End of match - free

I understand that the Club is still mulling over how to treat special cases such as parents on low incomes with children who can't hold themselves and can't afford the 'pee fee', (reputed to be £5).

If successful, the scheme will be rolled out to include season ticket holders next season who, instead of buying their annual ticket, will pay a seat reservation fee and will be able to advance purchase a block of 'departure vouchers' for use on matchdays.