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blue79

Banned
Joined
Jun 25, 2011
Messages
804
Similay to the Tara has backfired article.

I believe the marketing area of the Club is not as good as it was when Brian Wheeler was at the helm.

Admittedly things were easier then as we achieved back to back promotions.

For me things could still improve in this capacity but as someone mentioned on here about those in the ticket office recently when you leave young, inexperienced youngsters to take the brunt of the workload I suppose things will not always be clickedly click.

If only we had the cash for not only ready qualified people or at least those who are experienced in the job and in age.

I suspect the recent redundancies in this area where one or two in this department who were experienced lost their jobs didn't help matters.

I know this sounds harsh and I don't mean to sound disrespectful but as soon as Tara sorts this department out the better we can advertise our club where we start to put ourselves on the map again and gain attention from far and wide.

Paul Sturrock is doing his bit in leading us at the moment to the correct area in the table on the pitch and I hope Tara can in time bring in people ( maybe people he knows) to re-invigorate a spark off the pitch which I'm afraid is still lacking.
 

Strykr

Manager
Joined
May 19, 2008
Messages
5,461
Location
Eastbored
I tend to think the marketing has always been pretty poor, but lets face it, if we were banging them in at the top of the championship the marketing team could take the year off!
 

OldBlueLady

Junior Blues Coordinator⭐
Joined
Dec 27, 2007
Messages
49,071
Location
Benfleet
Marketing (and Commercial) was pretty good under Garry Adamson's control. It lost its way when a lot of the staff at that time left.
 

Beefy

Life President
Joined
Oct 27, 2003
Messages
18,906
Location
Old Leigh
I think this is one of many areas where the Club have made substantial cutbacks in order to try to get expenditure under control. Until FF happens there'll need to be a lot of belt tightening in this type of area.
 

Mick

Life President
Joined
Oct 28, 2003
Messages
10,399
I think this is one of many areas where the Club have made substantial cutbacks in order to try to get expenditure under control. Until FF happens there'll need to be a lot of belt tightening in this type of area.

Laying off people whose job it is to give service to the customers is not belt-tightening; it's false economy.
 

Mick

Life President
Joined
Oct 28, 2003
Messages
10,399
Paul Sturrock is doing his bit in leading us at the moment to the correct area in the table on the pitch and I hope Tara can in time bring in people ( maybe people he knows) to re-invigorate a spark off the pitch which I'm afraid is still lacking.

Ah, people from the City.
 

OldBlueLady

Junior Blues Coordinator⭐
Joined
Dec 27, 2007
Messages
49,071
Location
Benfleet
Laying off people whose job it is to give service to the customers is not belt-tightening; it's false economy.
Is that what Marketing do? Isn't that more customer service? I thought Marketing was going out and selling the club, making new contacts and new intiatives, not necessarily dealing with people who already are sold on it?
 

Onion_Bag_Dave

YEELLLOOOWWWSSS
Joined
Jan 3, 2008
Messages
4,815
Location
Southend on Sea
Ah, people from the City.

HAA!

The City, Cor Blimey governor, maybe one day I could ge' to the ci'y one day, In search for the dream. I'll get meself a lovely wife a good payin' job and loads of li'le children all over the place. Blimey!

ccc02.jpg

Tara 'Chim Chimeree' Brady
 

Mick

Life President
Joined
Oct 28, 2003
Messages
10,399
Is that what Marketing do? Isn't that more customer service? I thought Marketing was going out and selling the club, making new contacts and new intiatives, not necessarily dealing with people who already are sold on it?

The subject of the ticket office was raised in the original post.

Anyway it's no good looking for new customers if you can't retain your existing ones due to ****-poor service.
 

Beefy

Life President
Joined
Oct 27, 2003
Messages
18,906
Location
Old Leigh
Laying off people whose job it is to give service to the customers is not belt-tightening; it's false economy.

You could make that argument about all sorts of areas though. If the money there doesn't even cover the wage and tax bill then it's difficult to justify spending anything that could possibly be avoided.
 

Cricko

Zone Owner ⭐
Staff member
Joined
Oct 25, 2006
Messages
33,920
Location
Leigh-On-Sea
Is that what Marketing do? Isn't that more customer service? I thought Marketing was going out and selling the club, making new contacts and new intiatives, not necessarily dealing with people who already are sold on it?

I would say that is pretty much an impossible job ATM it was when Riddock ? was here and there is less money about no, both for the club to spend or companies wishing to speculate advertising etc.

Also the feeling from outsiders towards the club on the whole is grim....I seem to recall the ex commercial manager saying.

"This is a near impossible job to do when RM has lost the support of the town".
 

southend4ever

I used to play a little.
Joined
Oct 24, 2003
Messages
8,756
It's just one of those...

Take a look at the attendances. Let's be frank about this... It has nothing to do with marketing. When we were in the Championship we were getting 90% + capacity gates regularly. Now we are filling a third of the ground in League 2. This coincides directly with the standard of football. A great marketing campaign will not bring the fans back. Okay, if you offer certain deals for matches you may get increased attendances but in the long run Southend will say that they cannot provide sustainability with the cut prices.

Lets face it with 12000 people at a ground you will sell a lot more burgers, drinks, onions, replica shirts, tickets for the next game and just about everything than you will with 4000 people. I don't think this has much to do with individuals. This is to do with the standard of football we are playing.
 

Beefy

Life President
Joined
Oct 27, 2003
Messages
18,906
Location
Old Leigh
I like to think that Mick is all smiles and sunshine away from here. This is where he channels his negative energies.
 

Mick

Life President
Joined
Oct 28, 2003
Messages
10,399
I like to think that Mick is all smiles and sunshine away from here. This is where he channels his negative energies.

There is nothing negative about pointing out problems and deficiencies and hoping something can be done to rectify them. Negativity is accepting the unacceptable or resigning oneself to sloppy, substandard service. You are right; his concerns, whilst appreciated, are quite unnecessary.
 

MattE

Manager⭐
Joined
Aug 8, 2005
Messages
3,807
Isn't one of the new directors (Stewart Till ) an expert in marketing? Guessing he hasn't made much of an impact yet.
 

Cricko

Zone Owner ⭐
Staff member
Joined
Oct 25, 2006
Messages
33,920
Location
Leigh-On-Sea
Isn't one of the new directors (Stewart Till ) an expert in marketing? Guessing he hasn't made much of an impact yet.

I don't think he has done anything at all regarding SUFC ..I may be wrong and he does things under cover of darkness and up most secrecy but I have never heard anything.
 

wickfordtilly

Member
Joined
Aug 28, 2011
Messages
47
lets face it the club dont give a flying **** about the fans, and treat them with absolute contempt, re my point about brady putting up ticket prices based on the say so of 2 ppl in the shrimperstrust!! If they really wanted to get the fans in, how about an apology for the last 3 years of the way fans,players and management were treated, and how about martin admitting that he was wrong
 
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