Uncle Leo
This cook is an anti-semite
Is it time yet for my annual post where I ask the club to chose a shade of blue and style of kit and stick to it?
This is the club's branding and identity.
It should be something where people can identify it as Southend United without having to look at the badge. No changing the sleeves to white and then back to blue, no second shade of blue, no pinstripes, no changing the shorts or socks colour or white patches. Pick an identity and then stick with it. If it costs a bit more so be it. This is the club's identity.
We're pretty close to be fair.
I'm sure most fans would now identify us as a team who wear navy. I'm not bothered about the occasional dip in to pinstripes/chevrons etc - look back at the history of just about any side and they've had similar patterns without compromising their core identity. Liverpool in the 1980s (pinstripes) or Tottenham recently (blue sash) are two that immediately spring to mind.
Different sleeves don't fall in to that category though - we've had them twice in the last eight years and I wouldn't want to see their return. We also appear to have settled on white socks, with 2014/15 the only exception since 2009.
Three of the last four campaigns have seen us step out in navy/navy/white - hopefully we can settle on that now.