Some people will understandably be put off attending live games for the entirety of next season, and may not consider returning until the 21/22 season at all.
Logic dictates that iFollow and the Club should offer several different packages, in order to balance the financial climate, with the needs of said football club.
So, the best way to do it, would be to offer;
Package 1: All home & away games for 20/21 season
Package 2: All home games for 20/21 season
*Package 3. All home and away games upto the halfway point in the 20/21 season (which is usually Xmas)
Package 4: PPV on a game-by-game basis.
*The reasoning behind package 3, is that some people may feel that by Xmas, all of this would have cleared up, and things will revert back to normal, and therefore wouldn’t be willing to pay out for a season-long package, when they could theoretically attend matches in the flesh once more, and have to pay for that on top.
There would be a sliding scale to offer the fans some kind of savings/incentive, whilst maintaining the goal of maximisng revenue for the club.
Of course, the cost of those packages would be debateable on what should be considered fair. The club and iFollow would have to be realistic, and recognise that in normal circumstances, us fans don’t just fork out our dough to watch a game of football, it’s for the match day experience too. As that can’t be replicated, the price should reflect that. Nobody is going to pay £20-odd a game, every game, to watch a video feed.
The fans would also have to acknowledge that this won’t be a free service, and the money it will cost is essentially a substitute for the season ticket money, that the club desperately needs to stay in business.
Remember, without our financial input, the club ceases to exist, so all of this becomes moot.
So, basing it on a fair trade off. MY price index would be as follows:
Package 1: £300. That works out at £6.50 per game.
Package 2: £180. That’s works out at a shade under £8 per game
Package 3: £160. That’s £7 a game.
Package 4: £10 per game
I should caveat this aswell by saying that I know for overseas fans, the cost for watching 42 games of the season is only £130, (and that’s something I wouldn’t change), but if anyone was wondering why theirs would be a lot cheaper than those of us still residing in the UK... well it should be self explanatory really. For them, not a lot has changed. For us & the club, everything has changed.
Again, these figures are subjective, as I’ve worked them out arbitrarily, based on what I personally feel is a balance between value for money, and what is necessary for the club.
I fully accept that they could be too high for some, and too low for others.
IIRC, I think we tend to generate between £1m & £1.2m from season ticket sales per season? The club would need to do 4000 sales of package 1, to hit that figure, which is not beyond the realms of possibility.
I would be interested to hear other people views on those prices. There isn’t a right or wrong answer to be fair, as I said, it’s all subjective based on the individual
