Xàbia Shrimper
Co-founder of ShrimperZone
From tonight's London Evening Standard:
Wembley chiefs are backing their chefs to win over the public in the row about food pricing at the new stadium. Many fans were stunned at being charged £4.50 for a pie, £3.90 for a hotdog and £8 for a burger meal as test events ahead of this months FA Cup Final.
But Wembley's MD Alex Horne, is unprepentent claiming the issue stems from unclear menus which did not accurately reflect the quality of the produce on sale. Once fans have an informed choice - as well as shorter queues and hotter food - Horne believes they will be happy to pay up. He said: "we are looking at the signage so people have a better understanding of what they are buying.
We need "a burger" to be properly described as to what it is - "An Aberdeen Angus pure beef burger with cheddar cheese". The description burger doesn't accurately portray what you buying. We think if we can give people a better experience in terms of food quality and queuing, then pricing will be less of an issue."
The last paragraph has raised a few eyebrows. And the fact that Mr Horne seems not to understand the common football fan suggests that he must be related to our very own Geoffrey King.
Wembley chiefs are backing their chefs to win over the public in the row about food pricing at the new stadium. Many fans were stunned at being charged £4.50 for a pie, £3.90 for a hotdog and £8 for a burger meal as test events ahead of this months FA Cup Final.
But Wembley's MD Alex Horne, is unprepentent claiming the issue stems from unclear menus which did not accurately reflect the quality of the produce on sale. Once fans have an informed choice - as well as shorter queues and hotter food - Horne believes they will be happy to pay up. He said: "we are looking at the signage so people have a better understanding of what they are buying.
We need "a burger" to be properly described as to what it is - "An Aberdeen Angus pure beef burger with cheddar cheese". The description burger doesn't accurately portray what you buying. We think if we can give people a better experience in terms of food quality and queuing, then pricing will be less of an issue."
The last paragraph has raised a few eyebrows. And the fact that Mr Horne seems not to understand the common football fan suggests that he must be related to our very own Geoffrey King.