Sturrock’s third season. We had a good squad - and were blooding youngsters like Bentley, Leonard etc who’d earn us big money further down the line - but had a terrible run of injuries and an embargo. Ron panicked and instead of settling for Wembley and trying for promotion the following season when the likes of Phillips, Barker, Corr, Tomlin etc were all fit again he fired the manager and installed a short term merchant. The squad inherited was good enough to get promoted but fatally no long term foundations were laid.
The inherited assets were then all sold and instead in investing in players who’d earn transfer fees further down the line, we invested in players on the decline whose contracts ended up being paid off or regretted.
Whereas we previously escaped financial difficulties by selling the likes of Ryan Hall, Kane Ferdinand, Ryan Leonard, Dan Bentley etc we then found ourselves without any established players in the pipeline to sell on. This was then compounded by the number of players we subsequently needed to pay-off. Incredibly for a selling club our incoming transfer activity of 2013 to 2017 ended up costing us more to pay-off than income recouped from later selling on (£0). Combined with a lack of cup revenue this put our finances in a black hole from which we’ve never recovered.
The inherited assets were then all sold and instead in investing in players who’d earn transfer fees further down the line, we invested in players on the decline whose contracts ended up being paid off or regretted.
Whereas we previously escaped financial difficulties by selling the likes of Ryan Hall, Kane Ferdinand, Ryan Leonard, Dan Bentley etc we then found ourselves without any established players in the pipeline to sell on. This was then compounded by the number of players we subsequently needed to pay-off. Incredibly for a selling club our incoming transfer activity of 2013 to 2017 ended up costing us more to pay-off than income recouped from later selling on (£0). Combined with a lack of cup revenue this put our finances in a black hole from which we’ve never recovered.