Colchester and proud!
Director
It's probably because so many people are boycotting the trophy games itself that Col U are not reducing the prices. There will always be a hard core of people that will go... if we had 200 people @ £12 that's £2400 in revenue. That would need to be 480 at £5 each and that isn't going to happen. Programme sales are dying and there's only so many burgers you can sell at half time.
Sensible move from Cowling I reckon.
That is exactly how he thinks, he reacts the same way when fans ask about big discounts for our league games.