Pubey
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There was a great article from Simon Kuper (I think) the other week, explaining the increasing prevalence of Moneyball-esque statistical analysis in football. It’s on the rise, and clubs who don’t use it are going to be left behind. Chelsea are widely regarded as having the best approach in the Premier League, right down to Abramovich sanctioning statisticians to compile a database of penalties that can be accessed when needed.
However, he also mentioned that it can go wrong and backfire quite spectacularly, which is just what’s alleged to have happened at Liverpool. Basically, Fenway came in and Dalglish/Comolli were given the remit that transfers had to make sense from both a financial and statistical outlook. Carroll was highlighted as being the striker in the Premier League with the highest conversion rate of crossed balls into the box, so was bought at an outlandish price. When he backfired, Fenway attempted to address the situation by recruiting the player who delivered the most crosses into the box – step forward Aston Villa’s Stewart Downing who, with Fenway believing that he’d solve Carroll’s malaise, was also recruited at an outlandish price.
On a very base level, it made sense. Best conversion rate + best crossing rate = goals. Only, such is the organisation and nature of Premier League defences, scoring from a cross into the box is supposed to be the least efficient means of actually scoring a goal. Liverpool completely failed to factor in that data, and spent in excess of £50m on a dud project. The failure to recognise that cost Comolli his job, with Dalglish falling soon after.
There’s countless analyses that are similar – the number of freekicks that are shots on goal is dwindling massively after the sports science/data analysis team hired by the German national team uncovered that the success rate of scoring directly is significantly lower than the success rate of floating a delivery into a dangerous area.
The Carroll/Downing stuff is really interesting, especially as they were often substituted for each other. There seemed to be a major disconnect through the club.