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May 9, 2007
Chugging around on Leigh Creek.
Down the years it has always struck me that Southend United has struggled to really nail down it's identity. This can be observed through the countless times the crest has morphed and the multitude of Blues/Yellows/Turquoise/Whites and Reds!!! the kits have produced. Not to mention how the club as a whole tends to shy away from it's ACTUAL nickname.

That said, it seems to me like we have entered a settled spell. The crest has the shrimp back in along with other important elements and we seem to have stuck with the same shade of blue for the home kit for a number of seasons.

My question is this: If the club were to have an established, usable motto (maybe to incorporate into the crest) what should it be? Latin or otherwise.