So are you saying sell tickets for a fiver to people that go half a dozen times a season .And make season card holders pay full price ? A lot of season card holders struggle to renew each year
If it means getting an extra £30 a season for the club they wouldn't otherwise have got from, say 500 people, with the likelihood of them spending more on merchandise and refreshments, yes. There's nothing on the tickets that make it a condition of entry that you have to be fanatical or care what others pay for their seats.
The diehards have already been attracted by being there. It's the floating punters that could make or break the club's financial long term good. If it entails offering cut price tickets every couple of months or so then fine.